Pieta by Michelangelo Essay Example | Topics and Well Written Essays - 750 words - 11

Pieta by Michelangelo - Essay Example The Pieta is also the only work ever signed by Michelangelo Buonarroti. The Pieta was created during the Renaissance. The Renaissance was a cultural movement that lasted between the 14th and 17th century. It started in Italy in the final period of Middle Ages and consequently spread to the remaining parts of Europe. Socially, the period included creative flowering of vernacular and Latin literature, starting with the 14th century revival of learning found on the basis of classical sources, which contemporaries attributed to Petrarch, the establishment of linear perspective and other methods of portraying a more natural veracity in painting, and steady but extensive educational reform. During this period, the states were made up of four social classes. The nobles were in possession of much of the land. They also stayed on sizeable estates outside the city. They disdained the merchants and lived according to the regulations of gallantry. The merchants were the newly rich. They got thei r wealth from sectors, for example, banking, boat making and wool processing. They tried to safeguard their property by marrying into the noble family and controlling the government. They also became supporters of talented artists so as to acquire public favor. The workers occupied the lowest position. They were extremely dependent on their employers and did not have job security. Those who went against the rules could be dismissed from their occupations or have their wages withheld (Wallace 72). Nonetheless, the workers had better lives than peasants who were situated in the rural areas. Politically, this period played a significant part in the development of the standards of diplomacy. It is often argued that the intellectual change acted as a bridge between the Modern era and the Middle Ages. Even though this period was marked by revolutions in a number of intellectual activities, as well as political concerns, it is conceivably best recognized for its artistic creations. The dis tinctive political structures of this period have made some people to hypothesize that its remarkable social climate permitted the surfacing of an exceptional cultural efflorescence. Also, a large number of the cities during this time were developed among the wrecks of ancient Roman structures. It appears likely that the nature of this period was connected to its basis in the heartland of the Roman Empire (Wallace 74). Economically, there was the surfacing of successful merchants and cities. These merchants got considerable income from foreign customers and their urban subjects. The trade kept the cities functioning. Also, the thoughts were taken to the cities, and capital was amassed. In addition, cities were areas of creative mind and production of wealth. Merchants offered a ready market for goods, and it was only in the city, with the assistance of talented individuals that the development of magnificent goods and the complicated technology of producing books were probable. The social, political, and economic factors contributed Michelangelo Buonarroti’s approach to the creation of the Pieta. Artists of this period required new benefactors to finance their work, and the rich merchants of cities were the ones reasonable to pay the expenditures. The Pieta was one of the works which was supported by the wealthy merchants (Wallace 98).

Integrated Campaign Strategy Essay Example | Topics and Well Written Essays - 1000 words

Integrated Campaign Strategy - Essay Example In the car market, businesses face stiff competition, since every product has to match the current tastes and preferences of the consumer. Similarly, different classes of and demographically varying groups will exhibit different wants; thus, the product needs customization to reach the various consumer groups effectively and efficiently. The following defines a brief protocol that Zamda Motors could use to competitively, sell the new â€Å"2.2†two seater car to the youths. Zamda motors started manufacturing vehicles in the year, 1970. Since then, the company has little pride to show from the market, due to stiff competition. The company meets competition from fellow Japanese companies, for example, Toyota, and Honda. The competitors have large market share following tremendous growth over the period they survived in the market. Toyota and Honda draw customers closer due to the satisfaction that their products offer. Therefore, Zamda Company needs to analyze the features that e nable competitors to rule in the market and strategically define and acquire a profitable market share. The company must decide to increase features to the model it wishes to introduce in the market. Therefore, Zamda decides to penetrate the market with the current two seater sporty model, which will lure youths into the buying process. The outreach targets precisely, male and females ranking at the ages of 22 to 34. The company elaborates on the fuel effectiveness of the car thus drawing a consideration that, the customers’ expenditure patterns do not increase in relation to maintenance of the purchase. Zamda Motor Company will identify the target customer, and persuade them to place purchases following the outstanding features installed in the vehicle model. The â€Å"2.2† car model is one of the best cars in the current American market relating to the dynamic change that is forcing consumers to seek comfort, driving experience, and sense belonging to a certain group of the society. The company is targeting the needs of the American youths in all genders, to offer satisfaction. Zamda Company assures the customers that the vehicle model targets to suit their needs satisfactorily. The company defines the car’s features as sporty, fuel efficiency, durability, considerable price, and modernized to the current technologies. Zamda states clearly that this is the only model that delivers satisfaction to the current needs above the vehicles offered by rival companies. The company’s researchers reveal that, many youths in America seek to own new cars, but financial capabilities deprive them of the opportunity. The company further derives information that, most of the available cars enter the American market with considerably higher prices such that, the willing buyer lacks the ability to place an order. Zamda identifies that, despite the history of competitors, most of them target the rich customers, aging, and adults at the age of 35 year s. Therefore, the youths who also seek driving experiences to acquire comfort tend to remain unattended to despite the fact that they constitute to the better portion of the population. To that extent, the company seeks to satisfy this market segment, which lacks consideration from other key players. The company identified that, most of the youths at the ages of 22