Wednesday, February 12, 2020

Integrated Campaign Strategy Essay Example | Topics and Well Written Essays - 1000 words

Integrated Campaign Strategy - Essay Example In the car market, businesses face stiff competition, since every product has to match the current tastes and preferences of the consumer. Similarly, different classes of and demographically varying groups will exhibit different wants; thus, the product needs customization to reach the various consumer groups effectively and efficiently. The following defines a brief protocol that Zamda Motors could use to competitively, sell the new â€Å"2.2†two seater car to the youths. Zamda motors started manufacturing vehicles in the year, 1970. Since then, the company has little pride to show from the market, due to stiff competition. The company meets competition from fellow Japanese companies, for example, Toyota, and Honda. The competitors have large market share following tremendous growth over the period they survived in the market. Toyota and Honda draw customers closer due to the satisfaction that their products offer. Therefore, Zamda Company needs to analyze the features that e nable competitors to rule in the market and strategically define and acquire a profitable market share. The company must decide to increase features to the model it wishes to introduce in the market. Therefore, Zamda decides to penetrate the market with the current two seater sporty model, which will lure youths into the buying process. The outreach targets precisely, male and females ranking at the ages of 22 to 34. The company elaborates on the fuel effectiveness of the car thus drawing a consideration that, the customers’ expenditure patterns do not increase in relation to maintenance of the purchase. Zamda Motor Company will identify the target customer, and persuade them to place purchases following the outstanding features installed in the vehicle model. The â€Å"2.2† car model is one of the best cars in the current American market relating to the dynamic change that is forcing consumers to seek comfort, driving experience, and sense belonging to a certain group of the society. The company is targeting the needs of the American youths in all genders, to offer satisfaction. Zamda Company assures the customers that the vehicle model targets to suit their needs satisfactorily. The company defines the car’s features as sporty, fuel efficiency, durability, considerable price, and modernized to the current technologies. Zamda states clearly that this is the only model that delivers satisfaction to the current needs above the vehicles offered by rival companies. The company’s researchers reveal that, many youths in America seek to own new cars, but financial capabilities deprive them of the opportunity. The company further derives information that, most of the available cars enter the American market with considerably higher prices such that, the willing buyer lacks the ability to place an order. Zamda identifies that, despite the history of competitors, most of them target the rich customers, aging, and adults at the age of 35 year s. Therefore, the youths who also seek driving experiences to acquire comfort tend to remain unattended to despite the fact that they constitute to the better portion of the population. To that extent, the company seeks to satisfy this market segment, which lacks consideration from other key players. The company identified that, most of the youths at the ages of 22

Friday, January 31, 2020

Pancreatitis and Peptic Ulcer Essay Example | Topics and Well Written Essays - 250 words

Pancreatitis and Peptic Ulcer - Essay Example Pancreatitis is caused by autoimmune problems, damage to the pancreas, blockage of the pancreatic ducts, hypertriglyceridemia, certain medications, complications of certain diseases and viral infections. The symptoms of pancreatitis include upper or middle abdominal pain, fever, vomiting, sweating, weight loss, jaundice and clay-colored stools. Pancreatitis complications include kidney failure, acute respiratory distress syndrome, pacreatitis cysts, heart failure and low blood pressure. Pancreatitis is treated through fasting, intravenous fluids, pain medication, removal of blockages and gallstones, draining of fluid in pancreas and diet regulation. (PubMed Health). A peptic ulcer is an open sore in the lining of the stomach (gastric ulcer), the duodenum (duodenal ulcer), or sometimes in the oesophagus (esophageal ulcer). When the mucuos membrane which protects the alimentary canal from digestive juices and acids is damaged, stomach acids penetrate the sensitive lining underneath, causing an ulcer. Peptic ulcer is caused by the bacterium, Helicobacter pylori (H. pylori), which is transmitted through contaminated food and water, and spreads through contact witth the stool, vomit and saliva of infected persons. Petic ulcers are also caused by the long-term use of non-steroidal antiinflammatory drugs (NSAIDS) and stomach tumors. The symptoms of peptic ulcers are abdominal pain, loss of weight and appetite, and vomiting. Complications include peritonitis, internal bleeding and blockage of the alimentary canal. Treatment of peptic ulcers consists of antibiotics to eradicate H. pylori and acid reducing medicines.

Thursday, January 23, 2020

Nursing: Lifting, Transferring And Positioning Of Patients Essay

Nursing: Lifting, Transferring and Positioning of Patients ABSTRACT Lifting, transferring and positioning of patients is frequently undertaken by nurses on each working day. This is necessary for patient comfort, medical reasons and completion of self care needs. Lifting can be done in numerous ways. As well as the nurse physically lifting or moving patients, a number of devices are also available to assist in the transfer of patients. These range from straps that are attached to or placed under the patients, to mechanical hoists and lifters. Any assistance the nurse has is beneficial for both the patient and the health care worker, as patient's weights are generally heavier than the nurses physical capabilities. This, combined with incorrect lifting techniques, can result in muscle strain, or more seriously, spinal injury for the nurse, and discomfort, muscle strain or further injury for the patient. INTRODUCTION When lifting, transferring or positioning patients, the most important consideration is safety. Any of these procedures need to be undertaken with it in mind. This safety is inclusive of both the patient and the health care worker. Communication is an important part of the lifting process as the nurse should elicit information from the client to find out how and when they prefer to be moved. This allows the patient to be involved in the decision making process and be fully aware of what is occurring. By communicating with the client, the nurse is also aware of whether or not the patient is experiencing any discomfort during or after the lift. The actions of lifting, transferring or positioning need to be completed for numerous reasons, including relief of pressure points. Due to the patient being in one position continuously, they are prone to the development of pressure areas. In terms of patient needs, being in the same position constantly is physically uncomfortable. However, mentally, a change in the immediate surroundings is also beneficial for the patient. It is also necessary for the patient to be moved for completion of their self care needs. This includes their hygiene needs, which include, bathing or showering, elimination, hair, oral and nail care. METHOD When lifting, transferring or positioning patients manually, safety is the most important factor. This safety is for the nurse thems... ... of using the lifters there may not be as much manual lifting necessary. Education about manual handling is also vital to ensure correct lifting techniques are used. Constant re-evaluation of the staff's abilities and methods would ensure safety for both parties involved. This would make staff aware that the least amount of strain placed on the muscles and joints as possible is beneficial to them. The re-evaluation is also important in the fact that it allows the health care worker to be constantly up to date on any new procedures which may be developed. REFERENCES Kozier, B., Erb, G., Blais, K., Wilkinson, J.M. 1995, {italics on} Fundamentals of Nursing {italics off}, 5th Edition, Addison Wesley Publishing Company Inc., United States of America. Love, C. 1995, 'Managing manual handling in clinical situations', {italics on} Nursing Times {italics off}, vol. 91, no. 26, pp. 38-39. Scott, A. 1995, 'Improving patient moving and handling skills', {italics on} Professional Nurse {italics off}, vol. 11, no. 2, pp. 105-110. Seymour, J. 1995, 'Handling Aids - Lifting and moving patients', {italics on} Nursing Times {italics off}, vol. 91, no. 27, pp. 48-50.

Wednesday, January 15, 2020

Bottleneck and non-bottleneck work centers

Eliyahu M Goldratt’s Theory of Constraints (TOC) states that the bottleneck in a work system is the crucial constraint that must be scheduled first in order to achieve maximum system output. All efforts are to go toward scheduling the bottleneck work center, the capacity of which does not meet the demand placed on it and is less than the capacity of all other work centers. TOC uses five steps (Godratt, 1999, p. 3-6), including:Identify the bottleneck. 2. Exploit the bottleneck, maximizing its throughput by streamlining or improving processes, equipment maintenance, training, anything necessary. 3. Subordinate the throughput of all other work centers to the bottleneck. 4. Elevate the status/condition of the bottleneck with additional equipment, staffing, work hours, etc. 5. Inertia is to be avoided. Begin again with Step #1, find the new bottleneck, and continue the 5 steps.One scheduling alternative is to streamline and reduce the amount of setup time needed for the bottleneck . Another is to schedule its activity for additional hours per day and/or days per month. Further, breaks, lunchtime, and intermittent maintenance may be eliminated or rescheduled. Finally, work that does not need to go through the bottleneck can be eliminated by scheduling it to other work centers. MINPRT: Minimum Processing Time is the best scheduling rule to use in order to eliminate a bottleneck.Applying this rule, each next-scheduled job is the one that has 2 the shortest processing time. Since all scheduled jobs are then the shortest jobs, more jobs are completed more quickly so that downstream work centers do not wait for work. Non-bottleneck work centers can be scheduled to include completing their setup after the bottleneck is set up, to use them fewer hours per day and/or days per month, and to schedule them for jobs that do not need to go through the bottleneck.MINSOP: Minimum Slack time per Operation is a scheduling rule that can work well for non-bottlenecks. Using this rule, each next-scheduled job is the one that has the least slack (down) time so that production increases per hour. MINDD: Minimum Due Date may be the best option for non-bottlenecks and includes consistently scheduling the next job that is due first in order to meet due dates effectively. REFERENCES Goldratt, E. M. (December 1999). Theory of Constraints. Great Barrington, MA: North River Press.

Tuesday, January 7, 2020

Plutons, Defined and Explained

A pluton (pronounced PLOO-tonn) is a deep-seated intrusion of igneous rock, a body that made its way into pre-existing rocks in a melted form (magma) several kilometers underground in the Earths crust and then solidified. At that depth, the magma cooled and crystallized very slowly, allowing the mineral grains to grow large and tightly interlocked — typical of plutonic rocks.   Shallower intrusions may be called subvolcanic or hypabyssal intrusions. There are a slew of partial synonyms based on a plutons size and shape, including batholith, diapir, intrusion, laccolith, and stock.   How Pluton Becomes Visible A pluton exposed at the Earths surface has had its overlying rock removed by erosion. It may represent the deep part of a magma chamber that once fed magma to a long-vanished volcano, like Ship Rock in northwestern New Mexico. It may also represent a magma chamber that never reached the surface, like Stone Mountain  in  Georgia.  The only true way to tell the difference is by mapping and analyzing the details of the rocks that are exposed along with the geology of the surrounding area. The Various Types of Plutons Pluton is a general term that covers the whole variety of shapes taken by bodies of magma. That is, plutons are defined by the presence of plutonic rocks. Narrow sheets of magma that form sills and igneous dikes may qualify as plutons if the rock inside them solidified at depth. Other plutons have fatter shapes that have a roof and a floor. This can be easy to see in a pluton that was tilted so that erosion could cut through it at an angle. Otherwise, it may take geophysical techniques to map the plutons three-dimensional shape. A blister-shaped pluton that raised the overlying rocks into a dome may be called a laccolith. A mushroom-shaped pluton may be called a lopolith, and a cylindrical one may be called a bysmalith. These have a conduit of some sort that fed magma into them, usually called a feeder dike (if its flat) or a stock (if its round). There used to be a whole set of names for other pluton shapes, but they arent really much use and have been abandoned. In 1953, Charles B. Hunt made fun of these in USGS Professional Paper 228 by proposing the name cactolith for a cactus-shaped pluton: A cactolith is a quasihorizontal chonolith composed of anastomosing ductoliths whose distal ends curl like a harpolith, thin like a sphenolith, or bulge discordantly like an akmolith or ethmolith. Who said geologists couldnt be funny?   Then there are plutons that have no floor, or at least no evidence of one. Bottomless plutons like these are called stocks if they are smaller than 100 square kilometers in extent, and batholiths if theyre larger.  In the United States, the Idaho, Sierra Nevada, and Peninsular batholiths are the largest. How Plutons Form The formation and fate of plutons is an important, long-standing scientific problem. Magma is less dense than rock and tends to rise as buoyant bodies. Geophysicists call such bodies diapirs (DYE-a-peers); salt domes are another example. Plutons may readily melt their way upward in the lower crust, but they have a hard time reaching the surface through the cold, strong upper crust. It appears that they need help from regional tectonics that pulls the crust apart—the same thing that favors volcanoes at the surface. Thus plutons, and especially batholiths, go along with subduction zones that create arc volcanism. For a few days in 2006, the International Astronomical Union considered giving the name plutons to large bodies in the outer part of the solar system, apparently thinking that it would signify Pluto-like objects. They also considered the term plutinos. The Geological Society of America, among other critics of the proposal, sent a quick protest, and a few days later the IAU decided on its epochal definition of dwarf planet that banished Pluto from the register of planets. (See What Is a Planet?) Edited by Brooks Mitchell

Monday, December 30, 2019

Positive Effects of Colonialism - 1322 Words

INTRODUCTION Colonialism is a system in which a state claims sovereignty over territory and people outside its own boundaries; or a system of rule which assumes the right of one people to impose their will upon another. During the nineteenth and twentieth centuries, rich, powerful states, including Britain and other European countries, owned third world colonies. ‘Third world’ originally referred to countries that did not belong to the democratic, industrialized countries of the West (the First World) or the state-socialist, industrializing, Soviet Bloc countries (the Second World). This paper uses specific third world examples to summarize the main positive impacts of nineteenth and twentieth century colonialism, when colonial powers†¦show more content†¦Most farming method was simply local until industrialization period which lead to large-scale farming. For example, in 2004 agriculture contributed 27 percent of Kenya’s GDP. This represents a decline from 1963, when agriculture accounted for 38 percent of GDP. Kenya’s principal domestic commodities are the food crops maize (corn), millet, sorghum, and cassava. The most important export crops are tea, coffee, horticultural products (flowers, fruits, and vegetables), chrysanthemums (flowers from which pyrethrum insecticides are made), and sisal. The country’s principal livestock are cattle and goats. Since independence, Kenya’s small farm sector has contributed an increasing share of export production. Hospitals and medicine Colonial rule dominated the African continent from 1885 until the second half of the 20th century. Not until 1990 did the last dependency, Namibia, achieve independence. Years of intense and primarily European rule spread Western culture, government, industry, religion, and medicine across the continent. The relatively recent exodus of Western powers left the continent with artificially constructed nations and alien forms of government, still dominated by remote economic powers. As the source of human origin, Africa is also the oldest breeding ground of human diseases. Today, ancient diseases and newShow MoreRelatedPositive Effects of Colonialism1311 Words   |  6 PagesINTRODUCTION Colonialism is a system in which a state claims sovereignty over territory and people outside its own boundaries; or a system of rule which assumes the right of one people to impose their will upon another. During the nineteenth and twentieth centuries, rich, powerful states, including Britain and other European countries, owned third world colonies. ‘Third world’ originally referred to countries that did not belong to the democratic, industrialized countries of the West (the FirstRead MoreAfrican Perspectives On Colonialism By Adu Boahen1138 Words   |  5 Pages Zaidi 1 Syed Haider Zaidi Andrea Boffa History 108 Section G 4/23/15 â€Å"African Perspectives on Colonialism† is a book written by A. Adu Boahen. This book classifies the African responses to European colonialism in the 19th century. Boahen begins with the status of Africa in the last quarter of the 19th century and follows through the first years of African independence. This book deals with a twenty yearRead MoreInfluential Colonisation And Its Impact On Contemporary Africa1507 Words   |  7 PagesOutlined by this quote, that although in terms of times colonialism is a small section of African history, it has left an imprint throughout the continent. This essay will look at how influential colonisation is in contemporary Africa, there are two main groups of scholars who argue how influential colonialism was in Africa the first is outlined by Gann and Duigan and they hold the view that the colonial era was ‘the most decisive for the future of Africa’. The alternative school of thought is heldRead MoreAbstract. The Research Examines The Social, Economic And1704 Words   |  7 Pageseconomic and political effect of colonialism in West Africa. A critical view of the activities carried in the study to explain the social, economic and political effect of colonialism, and a qualitative of the growth rate of the West Africa countries were examined. 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He examined the influence of the slave trade, the mood of the Africans at the eve of the colonial system, evaluated the colonial system and how it works and finallyRead MoreWorld Issues : Personal Opinion1572 Words   |  7 PagesWorld Issues: Personal Opinion Essay- The Positives of Colonialism: Colonialism has been portrayed as leaving negative impacts on countries, however many do not take into consideration the positives effects of colonization. The people of Africa established a mainstream religion to follow (Christianity), including new laws and a new political system. Countries bonded with one another and signed agreements to prevent conflict between countries. It has benefited many people that were illiterate; schoolsRead MoreEffects Of Colonialism1377 Words   |  6 PagesColonialism: noun, a word meaning to take complete control over another country, influence its culture, and exploit it economically for the colonizing countries benefit. The very meaning of colonialism reveals its unwavering ability to bring forth great change in the customs and ways of life of all of the people that it affects. The end result of colonialism has been shown time after time as a society stripped of its native culture and left as a hollow shell of its former ways of living. Colonialis tsRead MoreColonialism And Its Effects On African Americans1241 Words   |  5 Pagesthe African people because they looked different from them as of skin tones. Moreover, Africans had lost all of their rights, along with their freedom as a result. Colonialism has referred to when a country takes over another country in order to replicate their society (Settles and McGaskey, 1996, p. 6). In other words, colonialism is the expansion of a territory. It is the exploitation of a territory and the territory being colonized has no say in the matter and in history for most of the timeRead MoreNegative Effects Of Colonialism1706 Words   |  7 PagesColonialism: noun, a word meaning to take complete control over another country, influence its culture, and exploit it economically for the colonizing countries benefit. The very meaning of colonialism reveals its unwavering ability to bring forth great change in the customs and ways of life of all of the people that it affects. The end result of colonialism has been shown time after time as a society stripped of its native culture and left as a hollow shell of its former ways of living. ColonialistsRead MoreNegative Effects Of Colonialism1445 Words   |  6 Pagesbeen developed to justif y and outline the impact of colonialism on various communities across the world. Some of these postcolonial studies contend that colonialism brought civilization to minority communities in the form of formal education, improved technology, religion, improved infrastructure, and increased trade. Although economic growth and political stability were the outcomes of European imperialism in Native territories, these positive effects are outweighed by the massive loss of lives, widespread

Saturday, December 21, 2019

Informative Speech on Alcatraz - 1097 Words

Informative Speech Outline General Purpose: To inform the class Specific Purpose: To describe to the audience a brief history of Alcatraz. Thesis: Alcatraz has been a popular social topic because of the mystery that surrounds it and the stories exaggerated in movies and television shows. INTRODUCTION I. If you disobey the rules of society, they send you to prison; if you disobey the rules of the prison, they send you to Alcatraz. II. Alcatraz has been a popular social topic because of the mystery that surrounds it and the stories of mistreatment and escape attempts exaggerated in movies and television shows. III. Alcatraz served as the federal government’s response to post-prohibition America. Both the institution and the men†¦show more content†¦At Alcatraz, there was not special treatment for any inmate, though many tried. C. As quoted in a report by the Bureau of Prisons, †¦Ã¢â‚¬ Alcatraz served an important purpose in taking the strain off the older and greatly overcrowded institutions†¦ since it enabled us to move the smaller, closely guarded escape artists, the big-time racketeers†¦ and those who needed protection from other groups†¦Ã¢â‚¬  Now that you know the kind of prisoners that were sent to Alcatraz, II. I will discuss life on the island and as an inmate in the prison. A. Each prisoner received a copy of the Rules and Regulations for the Government†¦ Correctional Institutions as well as a copy of the warden’s special rules that explained the daily routine of work and counts. The inmates were awakened at 6:30am to begin their day. They were required to clean up themselves and their cell and required to shave three times a week. B. Alcatraz was to be operated on the principle of very limited privileges to inmates. The privilege of visitors had to be earned, and mail privileges were limited. They each held jobs within the prison in the tailor shop, laundry, cobblers shop, model shop, gardening, or help with the food prep in the mess hall. C. Contrary to what the movies portray, there were no experiments made on the prisoners, and the inmates that were transferred there were already twisted and disturbed; Alcatraz didn’t turn them into monsters. There was however, a dungeon that prisoners wereShow MoreRelatedInformative Speech Outline on Alcatraz1081 Words   |  5 Pages* Alcatraz Informative Speech Outline General Purpose: To inform the class Specific Purpose: To describe to the audience a brief history of Alcatraz. Thesis: Alcatraz has been a popular social topic because of the mystery that surrounds it and the stories exaggerated in movies and television shows. INTRODUCTION I. If you disobey the rules of society, they send you to prison; if you disobey the rules of the prison, they send you to Alcatraz. II. Alcatraz has been a popular social topicRead MoreInformative Speech Outline on Alcatraz Essay1090 Words   |  5 Pages* Alcatraz Informative Speech Outline General Purpose: To inform the class Specific Purpose: To describe to the audience a brief history of Alcatraz. Thesis: Alcatraz has been a popular social topic because of the mystery that surrounds it and the stories exaggerated in movies and television shows. INTRODUCTION I. If you disobey the rules of society, they send you to prison; if you disobey the rules of the prison, they send you to Alcatraz. II. Alcatraz has been a popular social topic